Using social media – interacting and engaging with your audience and learning more about them – can be a lot more fun and rewarding than other forms of marketing. Social media is very different from traditional forms of advertising. It allows you to put your brand and message in front of your audience online.
The difference between managing your own personal profile and managing a business page, for example, is in the way you communicate. What you say and how you respond to your audience will be very different from talking to friends and family.
Social media is a great platform to build your brand and awareness of it, however, it requires an investment in your time. Social media profiles must be properly monitored, updated on a regular basis, and actively engaging with your followers – this is what builds trust and increases engagement, leading to a deeper connection with your brand.
This playbook will give you the information you need for using social media to your advantage. It provides information and best practices for using social media in research and beyond.
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